Community Profiles

Click here for the City of Show Low website

Show Low, the commercial and tourism hub of the White Mountains, was established in 1870 and incorporated in 1953. Located in southern Navajo County at an elevation of 6,400 feet, the city is 175 miles northeast of Phoenix and 195 miles north of Tucson. Show Low received its name when C. E. Cooley and Marion Clark decided there was not enough room for both of them in their settlement. The two men agreed to let a game of cards decide who was to move. According to the story, Clark said, "If you can show low, you win." Cooley turned up the deuce of clubs and replied, "Show low it is."

Show Low offers many year-round recreational opportunities and points of scenic interest. The Apache Sitgreaves National Forest, with 58 campgrounds, trails, and pristine lakes, surrounds the city. The scenic White Mountain and Mogollon Rim areas are also nearby for campers and fishermen. Arizona's only covered bridge is located in Pinedale, 15 miles west of Show Low. Apache, Navajo, Hopi, and Zuni Indian Reservations are nearby. The city has an indoor aquatic center, five 18-hole golf courses within 20 miles, and numerous motel and RV accommodations.

Boating and fishing are popular in many lakes and streams in the area, including Rainbow Lake, Show Low Lake, White Mountain Lake, and Fool Hollow Lake Recreation Area. Snow skiing is available at Sunrise Park Resort on the White Mountain Apache Indian Reservation.


Click here for the Town of Pinetop-Lakeside website

Pinetop-Lakeside is an incorporated community located in the scenic White Mountains of Arizona. Founded in the early 1880s by Mormon pioneers, Lakeside derived its name from the area's lakes, and Pinetop derived its name from the nickname of a saloon keeper who served the Fort Apache soldiers. The two communities incorporated as one town in 1984.

Pinetop-Lakeside, at an elevation of 7,200 feet, is known for its extensive tourism and recreational activities, proximity to the world's largest stand of ponderosa pine, and for an outstanding quality of life. From Phoenix, U.S. 60 through the scenic Salt River Canyon or state Highway 260 through Payson will lead to Pinetop-Lakeside.

Pinetop-Lakeside is surrounded by the natural beauty of the White Mountains, the Apache/Sitgreaves National Forest and the White Mountain Apache Indian Reservation. Hiking, biking, and horseback riding are popular recreational activities on the over 180 miles of developed multi-use trails, which are part of the White Mountain Trailsystem. The area was ranked third best Trail Town in 1996 by the American Hiking Association.
Hunting and fishing are also popular recreational activities, and picnic and camping facilities are provided throughout the area. The White Mountain Apache reservation alone has more than 300 miles of streams and 26 major lakes. (A special use permit is needed on the reservation.) Rainbow, brown and brook trout are the primary fish caught in the numerous public, and one private, fishing lakes in the area.

A winter sports complex, Sunrise Park Resort, located 30 miles east of Pinetop-Lakeside on the White Mountain Apache Indian Reservation, attracts skiers from around the southwest as well as internationally with its well-developed slopes and facilities.

Pinetop-Lakeside is noted for its golf courses and Woodland Lake Park with its excellent recreational facilities. Cross-country skiing, sledding, snowmobiling and ice fishing can be enjoyed during the winter.
Immediately south of Pinetop-Lakeside is the Mogollon Rim. The Rim is a steep escarpment ranging from 1,000 to 2,000 feet in height, which separates Arizona's northern plateau region from the lower deserts of central and southern Arizona.


Click here for the Town of Snowflake website

Snowflake is in east-central Arizona 30 miles south of Holbrook on state Route 77. The Mogollon Rim and the White Mountains, south and west of Snowflake, form an almost continuous barrier protecting the community from severe winters and creating a semi-arid climate. Founded in 1878, Snowflake was named after its founders Apostle Erastus Snow and Mormon land agent William Flake. At an elevation of 5,600 feet, it lies in a broad, flat valley drained by the Cottonwood and Silver Creeks. Established in 1881, it incorporated in 1948.

Snowflake lies in an area of great contrasts--barren desert to the north and mountain ranges to the south. One of the nation's most unique parks lies north of Snowflake, the Petrified Forest National Park, which includes not only the Petrified Forest, but the Painted Desert and Navajo Indian Reservation with attractions such as Monument Valley and Oraibi, the oldest continually occupied village in the U.S.
To the south and west of Snowflake are high mountains and forests, including the White Mountains, Sitgreaves National Forest, and the Mogollon Rim. Many small lakes, perfect for trout fishing and swimming, are scattered throughout these mountains. The Sunrise Park Resort is located south of Snowflake on the White Mountain Apache Indian Reservation.


Click here for the Town of Taylor website

Taylor, on the banks of Silver Creek, is in a broad, flat valley in east-central Arizona. With the Mogollon Rim and White Mountains to the south and west, the town lies at an elevation of 5,640 feet. The mountains form an almost continuous barrier protecting Taylor from severe winters and creating a semi-arid climate. Taylor was settled by James Pearce and named after John Taylor, English-born president of the Church of Jesus Christ of Latter Day Saints. The town was established in 1881 and incorporated in 1966. Taylor has seven sites listed on the National Register.

Taylor lies in an area of great contrasts--barren desert to the north and mountain ranges to the south. The Petrified Forest National Park is one of the nation's most unique parks. Within the Petrified Forest is the Painted Desert and Navajo Indian Reservation with such attractions as Monument Valley and Oraibi, the oldest continually occupied village in the U.S. To the south and west of Taylor are high mountains and forests, including the White Mountains, Sitgreaves National Forest, and the Mogollon Rim. Many small lakes, perfect for trout fishing and swimming, are scattered throughout these mountains. The Sunrise Park Resort is located 65 miles south of Taylor on the White Mountain Apache Indian Reservation.


Click here for the Heber-Overgaard Chamber website

Heber-Overgaard is a mountain community of approximately 2700 year-round residents. With summer temperatures staying around 85 degrees, this community is a popular summer getaway. A 2 ½ hours drive from Phoenix, Heber-Overgaard has retained it’s small-town feel where folks seeking to escape the stresses of hectic city life can visit, unwind and reconnect with family, friends, and nature. Heber-Overgaard is located along Highway 260, approximately 55 miles from and 1500 feet higher than Payson. Most of the highway from Phoenix is 4-lane, including a new stretch right through town.


Click here for the Town of Eagar website

Nestled at the base of the White Mountains in northeastern Arizona, the Town of Eagar serves as a central point to the region's recreational opportunities. Whether it's the winter skiing, fall colors, warm spring weather, or cool summer nights, Eagar is a natural choice for tourists. At an elevation of 7,000 feet, Eagar lies at the crossroads of several major thoroughfares in northeastern Arizona. Today, natural resources are still a part of the community’s industries. Two power plants and the timber-related industry form a substantial portion of the town’s employment base, while ranching, retail, and industries in support of the popular tourist trade help to diversify the town’s economy.

Click here for the Town of Springerville website

Located in Northeastern Arizona, the Town of Springerville is at the heart of the growing southwest. Originally established in 1879, Springerville sits at an elevation of 7,000 feet. Growing around Henry Springer’s trading post, the town was incorporated in 1948. Along with its neighbor Eagar, both communities reside in the Round Valley.

A variety of industries shape Springerville’s economic profile. In the early days, cattle and sheep ranching were principal economic activities, but these have gradually been replaced by tourism, agriculture, construction, forestry, and retail sales in support of the 2,000 local residents and an additional 9,000 residents that make up the trade area.

Springerville’s location at the junction of US 60 and State Highways 180 and 191, combined with nearby airport facilities, make it easily accessible. A stable and well-trained workforce makes Springerville an ideal location for small businesses wishing to capitalize on the "get it done" work ethic that is becoming a hallmark of rural communities.

Springerville offers a broad range of facilities to its residents, including a library, museum, and numerous athletic facilities. Springerville is also home to Casa Malpais, a nationally recognized archeological ruins. Combined with a mild climate and proximity to a wealth of outdoor recreation year round, ranging from hunting and fishing to winter skiing, Springerville is a haven for recreational enthusiasts in Arizona and New Mexico.


Click here for St. Johns Regional Chamber of Commerce website

St. Johns, Arizona is ideally located for a variety of activities including hunting, fishing, camping, boating, hiking, water-skiing and snow skiing. As the Apache County seat, St. Johns hosts numerous equestrian events during the year at the Apache County Fairgrounds. The city park features a heated pool, game courts for tennis, racquetball and volleyball, and horseshoe pits. Apache County Museum is situated in the heart of St. Johns and offers a look into the area’s colorful history. St. Johns is located in Southern Apache County and serves as the county seat. Petrified Forest National Park is 50 miles North of St. Johns and easily reached via US Highway 181. To the South, Lyman Lake State Park is located 12 miles from St. Johns and the communities of Springerville and Eager (Round Valley) are 30 miles from town.


Show Low Chamber of Commerce
http://www.showlowchamberofcommerce.com/

Pinetop-Lakeside Chamber of Commerce
http://pinetoplakesidechamber.com/

Snowflake-Taylor Chamber of Commerce
http://www.snowflaketaylorchamber.com/

Springervile-Eager Chamber of Commerce
http://www.springerville-eagar.com/

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